Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity,” where Michele Ronsen thinks out loud about the changing world of research: what’s working, what’s breaking, what researchers need to know, and why asking better questions still matters.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Affinity Map
Affinity Map || What is it? Affinity Mapping is a method of analyzing the relationship between ideas or data points, in order to help make sense of data. This process is commonly done with…
Learn the lingo: A/B Testing
A/B Testing || What is it? An experiment where two versions, A and B, of a creative treatment (e.g. email, concept, web page, or app) are shown to different users randomly, and then statistically…
Learn the lingo: Generative Research
Generative research || What is it? Exploratory research is used to build a foundational understanding for problem definition and to identify potential opportunities and solutions. Commonly employed…
Learn the lingo: KPI / Key Performance Indicator
KPI / Key Performance Indicator || What is it? KPIs are critical, measurable indicators that, when reviewed together, help organizations, teams and individuals align and gauge…
Learn the lingo: Usability Test
Usability Test || What is it? A usability test comes under the umbrella discipline of usability research. It is a study with a directed, typically task-based, objective. The focus includes…
Learn the lingo: Usability Research
Usability Research || What is it? Usability research is a specific facet within user experience research. It focuses on defined tasks (e.g. comprehension of an instruction manual, or ease of…
Learn the lingo: Participant Pool
Participant Pool / Panel || What is it? There are many interpretations of this term. For the purposes of the UX Lex, it refers to the people who have consented to take part in one…
Learn the lingo: Pain Point
Pain Point || What is it? A problem that could be a challenge, hiccup, inconvenience, annoyance, barrier or other issue, occasional or persistent, however big or small, that customers or…
Learn the lingo: CX / Customer Experience Research
CX / Customer Experience Research / CX Research || What is it? Customer experience (CX) refers to the perception of a brand, product or service formed by the interactions and experiences…
Learn the lingo: Unmoderated Study
Unmoderated Study || What is it? An unmoderated study records responses and interactions focused on a very specific task and/or a defined question set, without a facilitator or moderator…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.