Quantitative Research || What is it? Quantitative Research is always concerned with numerical data. The purpose of quantitative research is to generate research study responses…

MVP / Minimum Viable Product || What is it? The simplest core feature set of any product or service. It’s used in the product development process to represent the initial version of what is…

Moderator (for Research) || What is it? A moderator is the person who conducts or facilitates 1:1 interviews, or other type of research sessions (e.g. group discussion). They build rapport…

Marketing research || What is it? Marketing Research is defined as the influence, reach, and execution of marketing actions, to learn more about the behaviors, interests, or any other…

Market research || What is it? Market research is the process of gathering information about people/target audience (consumers, customers, users...

Likert Scale || What is it? The Likert Scale is named after its inventor, psychologist Rensis Likert. It was originally a 5 or 7 point survey scale used to measure...

Journey mapping || What is it? A journey map is a visualization of a process someone goes through to accomplish a specific goal. It typically contains actions, emotions, and touch points...

Intercept Recruitment || What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc.) or physically (in-person) to answer a few initial screening questions, to assess their potential as a research participant...

Intercept Interview/Survey || What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc) or physically (in-person), while they are engaged in a specific activity relevant...

Primary Research || What is it? Primary Research can be a quantitative research and/or qualitative research study commissioned to gather first-hand feedback directly from or…