Note Taker || What is it? What is it? A dedicated attendee in a qualitative research session whose role is to record what the participant(s) is expressing or doing. Note takers ensure…

IDI / In-depth Interview || What is it? A method to gather information via a live, interactive conversation. The researcher/interviewer explores the research topic designed to…

Empathy Mapping || What is it? An empathy map is a visualization of trusted data used to express the understanding of a prospect, customer, or other persona. The process of collecting the data is…

Contextual Inquiry || What is it? A research method that involves observing people in their natural context (in person or remotely for some topics), and asking semistructured and or unstructured…

IDI / Mental Model || What is it? Each person has their own mental model that represents the way they think, feel and/or behave in regards to everything. They are based on beliefs, not…

User Experience Researcher / UX Researcher || What is it? An individual whose primary function is to conduct user research in close collaboration with design, product…

UXR/User Experience Research || What is it? User experience research studies the specific experiences someone expects, desires, or has with a product, website, application, or service design. Uncovering user behaviors, needs, and motivations informs product and service design decisions to overcome pain points and provide optimized solutions.

Quantitative Research || What is it? Quantitative Research is always concerned with numerical data. The purpose of quantitative research is to generate research study responses…

MVP / Minimum Viable Product || What is it? The simplest core feature set of any product or service. It’s used in the product development process to represent the initial version of what is…

Moderator (for Research) || What is it? A moderator is the person who conducts or facilitates 1:1 interviews, or other type of research sessions (e.g. group discussion). They build rapport…