The Goal Post Has Moved for UX Research
400+ researchers registered for "The Goal Post Has Moved: How to Build AI-Mockups to Showcase Research Recommendations", sponsored by the UX Researchers' Guild event last week. Thanks to the Guild for hosting, and to everyone who made the chat one of the most engaged the organizers said they'd seen in some time.
The talk argued that the bar for "good research" has shifted. Reports and recommendations aren't the deliverable anymore. Stakeholders want to see, click, and pressure-test.
I walked through three of my own builds to make the argument concrete:
A sales page for a new course.
Three mockup directions for a redesigned resources page.
A working AI research planning tool.
The most common question was about the tooling: I used Claude chat. Plus Netlify to deploy the third one. No video software, no specialized mockup tools. Nothing else. It took iteration. It wasn't instant. But the work is now within easy reach of every researcher with judgment, a recommendation, and a few hours.
Three key takeaways from the talk:
Same craft. New medium.
The critique isn't a bug. It's the feature.
The build is the cheaper version of the question.
Stakeholders want to SEE recommendations, not READ them. Researchers need to be able to show, not just tell. That's the gap.
>>>> Stop recommending. Start showing.
That's why I built "BUILD Like A Pro." Live cohorts June 2 and June 4. Small by design, eight seats max per cohort. Pilot price $147.
Enrollment closes Saturday, May 30th at 11:59pm PT.
Links to the recorded replay, the 7-page field guide, and the BUILD Like A Pro workshop are below.
Researchers: What's one recommendation you've made that you wish you could have SHOWN instead of written?
