How to Find the Right Research Participants

I wrapped up a great hour with the Askable team this morning. We talked about screener craft, participant fraud, and what "the right people" actually means. Some highlights:

• My favorite screener technique, bogies! Fake but plausible response options most people don't use.

• An international audience asking nuanced questions in real time

• Talking shop with Josh Horsman and Jonathan Peck. Their platform view was a terrific contrast to my practitioner and educator perspective.

If you're running your own research, or you're on a team where non-researchers run studies more frequently:

• Check out the recording

• Read the article that inspired the live conversation

Thank you, Elizabeth Steelman and Zachary Wilhelm for the invite, and to those who joined live!