
Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.

Why is Jim Kalbach the JTBD guy?
JOIN US!! Jim Kalbach is a JTBD expert and a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently the Chief Evangelist at Mural, the…

Common Pitfalls and Misunderstandings of Product Teams & Researchers
YOU'RE INVITED!! Jobs to Be Done (JTBD) is a useful UXR framework for understanding customer needs, but it’s often misunderstood and misapplied. Join us for a…

How to Make a Journey Map Both Accurate and Actionable
YOU'RE INVITED! Creating a good journey map is WAY harder than it looks. This is the first journey map I ever made—next to the LEGO version it was inspired by. This…

5 Questions I Wish More Product Teams Asked About AI
Join Josh LaMar, Joe Natoli, and me to discuss these topics, and more. Details below. 1. Who owns this content?
That beautifully crafted AI-generated summary, who can…
What is the problem I am trying to solve?
JUST PAUSE & ASK YOURSELF: What is the problem I am trying to solve? This simple question is critical for PMs, designers, and researchers. It's super easy to keep your head down and get...

Behind the Scenes: Conducting AI Research in Applied Studies
This morning Dr. Ari Zelmanow and I shared the results of our self-funded AI-research study with respondents. The title of the study is "How well does AI-Research perform?" The two...

How well does AI research perform?
Our AI Research study, “Understanding AI in Applied Research” wraps up this week. This self-funded study was conducted on two AI-assisted interview platforms in collaboration with...
“No one comes to work to F*** Up!”
I still remember the day my manager Julie Shriver (RIP) hit me with that line when I was a Design Director at Wells Fargo. One of my peers did something so mind-blowingly wrong that it caused DAYS…

How well does AI research perform?
How well does AI research perform? We're going to find out. I'm excited to collaborate with Ari Zelmanow of Customer Forensics on our self-funded research study, "Understanding AI in Applied…
What helps your perspective?
"Marching to the beat of your own drum" is a GREAT reminder it is okay to ZIG when everyone else ZAGS. And guess what? Even something as serious as the Paris Olympic logo ZAGS! See the…

Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.