What types of UXR impact are you reporting on?

I’m super excited to teach two corporate workshops this week on “How to Improve UXR Storytelling and Presentation Share Outs”. Check out this portion that focuses on different types of impact:

> Product: the value of product changes made
Ex: Revising the MVP, improving a feature, taking an experience to the next level, clarifying messages, updates, or additions to the roadmap

> End-user: the benefits that improve the customer experience
Ex: Faster, better, more intuitive check-out, clearer product messaging to differentiate feature sets, Intuitive naming conventions, and IA

> Business: influence the direction of the company by exploring and anticipating what's happening next
Ex: Reducing friction to integrating human insight into all design and dev projects, the share of business resources spent on strategic vs tactical projects

> Team/cultural: changes in the company culture or the ways teams operate 
Ex: Changing the role researchers have in key product decisions, increasing collaboration between teams artificially siloed by an org chart

> Stakeholder: transfer the needs and wants of the stakeholders into real-life
Ex: A customer support team may see benefits in reduced help desk tickets, HR sees an uptick in the number of applicants, sales teams receive more referrals, conversions, retention, and more.

> External: influences research-based actions have outside of the company, such as changing directions in an industry or field or changing industry-standard practices
Ex: Creating a standardized way to format, report, track or measure something

I hope you find this inspirational. What type(s) of impact are you reporting on? What additional types of impact could you add to your share-outs and case studies? Enjoy!