Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Why is Jim Kalbach the JTBD guy?
JOIN US!! Jim Kalbach is a JTBD expert and a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently the Chief Evangelist at Mural, the…
Common Pitfalls and Misunderstandings of Product Teams & Researchers
YOU'RE INVITED!! Jobs to Be Done (JTBD) is a useful UXR framework for understanding customer needs, but it’s often misunderstood and misapplied. Join us for a…
How to Make a Journey Map Both Accurate and Actionable
YOU'RE INVITED! Creating a good journey map is WAY harder than it looks. This is the first journey map I ever made—next to the LEGO version it was inspired by. This…
Learn the Lingo: Cognitive Walkthrough
Cognitive Walkthrough || What is it? A combination of observation and a user talking aloud to evaluate the experience and perceptions of a product/service/website/retail environment, etc., from the…
Learn the Lingo: Card Sort
Card Sort || What is it? A method of either prioritizing level of importance/relevance/frequency (e.g. features of a product), or of sorting topics into categories that make sense (e.g. for information…
Insight vs. Finding
Insights and findings serve different purposes in applied research. Findings provide information, while insights reveal deeper understanding and actionable truths. This checklist will…
What is the problem I am trying to solve?
JUST PAUSE & ASK YOURSELF: What is the problem I am trying to solve? This simple question is critical for PMs, designers, and researchers. It's super easy to keep your head down and get...
Behind the Scenes: Conducting AI Research in Applied Studies
This morning Dr. Ari Zelmanow and I shared the results of our self-funded AI-research study with respondents. The title of the study is "How well does AI-Research perform?" The two...
How well does AI research perform?
Our AI Research study, “Understanding AI in Applied Research” wraps up this week. This self-funded study was conducted on two AI-assisted interview platforms in collaboration with...
“No one comes to work to F*** Up!”
I still remember the day my manager Julie Shriver (RIP) hit me with that line when I was a Design Director at Wells Fargo. One of my peers did something so mind-blowingly wrong that it caused DAYS…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.