"Research Theater" Defined with a Checklist
What is research theater? How is it identified? Why should I care? What can I do if I suspect it? Research theater refers to situations where organizations claim to be conducting research but are..
28 Ways to Articulate and Demonstrate UXR Strategic Value
Looking for ways to articulate and demonstrate user research strategic value? Here are 28 different approaches. It’s paramount to emphasize how the work directly contributes to the org’s success…
What is Quality User Research & Events
Yesterday I joined a riveting panel discussion by Rosenfield Media titled “A Genuine Conversation about the Future of UX Research,” with an audience of 400 + researchers and industry leaders. A key…
Call for Case Studies & Events
Sharing user research case studies plays a pivotal role in documenting the process and outcomes of our research experiences and journeys. It's through these narratives that we, as a…
New Events & The "Write" Stuff
The answer is straightforward: writing skills are crucial as a researcher and even more so if you are an independent consultant because you need to wrote proposals, scope, and price your work in …
New Event & The 'Magic Wand' Reimagined
The user research "magic wand" question is often debated for its effectiveness, relevance and depth. The conventional way of posing this question—"If I could solve one thing about X with a magic wand…
Thematic vs. Content Analysis
Writing blog articles can sometimes feel like venturing into an Alice In Wonderland rabbit hole. Depending on the topic, it can be a super enjoyable adventure or an all-consuming, time-sucking…
Events, New Hobbies, Countless Rewards
Over the holidays my daughter and I went to Australia! 🇦🇺 Traveling has always been my happy place. The quality time with my daughter was exceptional, my end of year stress level plummeted, and I fell in looooove with Sydney. I cannot put a price on these *supercalifragilistic* takeaways. I can, however, put a price on my new hobby :)
Steve Portigal Event, Long-Haul Trucking & UXR Synergies
Let’s face it. The research industry has changed dramatically over the past ten years. This practical and inspirational event will unravel these shifts, delve into the often overlooked nuances, and talk about …
Dogfooding: Tasting Success in Product Development
Dogfood might sound gross for humans to consume, but it plays a vital and (dare I say) yummy role in product development. No, we’re not talking about swapping your sandwich with your furry friend. It’s…
