Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Note Taker
Note Taker || What is it? What is it? A dedicated attendee in a qualitative research session whose role is to record what the participant(s) is expressing or doing. Note takers ensure…
Learn the lingo: IDI / In-depth Interview
IDI / In-depth Interview || What is it? A method to gather information via a live, interactive conversation. The researcher/interviewer explores the research topic designed to…
Learn the lingo: Empathy Mapping
Empathy Mapping || What is it? An empathy map is a visualization of trusted data used to express the understanding of a prospect, customer, or other persona. The process of collecting the data is…
Learn the lingo: Contextual Inquiry
Contextual Inquiry || What is it? A research method that involves observing people in their natural context (in person or remotely for some topics), and asking semistructured and or unstructured…
Learn the lingo: Mental Model
IDI / Mental Model || What is it? Each person has their own mental model that represents the way they think, feel and/or behave in regards to everything. They are based on beliefs, not…
Learn the lingo: UXR/User Experience Researcher
User Experience Researcher / UX Researcher || What is it? An individual whose primary function is to conduct user research in close collaboration with design, product…
How to Make a Journey Map Both Accurate and Actionable
YOU'RE INVITED! Creating a good journey map is WAY harder than it looks. This is the first journey map I ever made—next to the LEGO version it was inspired by. This…
Learn the lingo: UXR/User Experience Research
UXR/User Experience Research || What is it? User experience research studies the specific experiences someone expects, desires, or has with a product, website, application, or service design. Uncovering user behaviors, needs, and motivations informs product and service design decisions to overcome pain points and provide optimized solutions.
Principle & Practices for Journey Maps
Journey maps are rich with insights and potential—but too often, they land with a thud. Initial excitement fades, follow-up actions stall, and the map ends up gathering dust while…
Learn the lingo: Quantitative Research
Quantitative Research || What is it? Quantitative Research is always concerned with numerical data. The purpose of quantitative research is to generate research study responses…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.