Learn the lingo: A/B Testing

LEARN THE LINGO: Today’s UX LEX Term is: A/B Testing  || Category: Data Gathering Method || What is it?

A/B Testing || What is it?

An experiment where two versions, A and B, of a creative treatment (e.g. email, concept, web page, or app) are shown to different users randomly, and then statistically analyzed (compared) to determine...

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