Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity,” where Michele Ronsen thinks out loud about the changing world of research: what’s working, what’s breaking, what researchers need to know, and why asking better questions still matters.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the Lingo: Card Sort
Card Sort || What is it? A method of either prioritizing level of importance/relevance/frequency (e.g. features of a product), or of sorting topics into categories that make sense (e.g. for information…
Learn the lingo: Bias
Bias || What is it? When humans place a disproportionate weight in favor of or against one thing, person, concept, audience, idea, belief or opinion. If bias is introduced unconsciously or…
Learn the lingo: Affinity Map
Affinity Map || What is it? Affinity Mapping is a method of analyzing the relationship between ideas or data points, in order to help make sense of data. This process is commonly done with…
Learn the lingo: UX / User Experience
UX / User Experience || What is it? UX (User Experience) is the interaction, attitude and perception that someone has about a product, system, ecosystem (including communication), or…
Learn the lingo: User-Centered Design
UCD/User-centered Design || What is it? User-centered design places the intended user at the center of the design/development process. The practice includes them as…
Why is Jim Kalbach the JTBD guy?
JOIN US!! Jim Kalbach is a JTBD expert and a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently the Chief Evangelist at Mural, the…
Common Pitfalls and Misunderstandings of Product Teams & Researchers
YOU'RE INVITED!! Jobs to Be Done (JTBD) is a useful UXR framework for understanding customer needs, but it’s often misunderstood and misapplied. Join us for a…
How to Make a Journey Map Both Accurate and Actionable
YOU'RE INVITED! Creating a good journey map is WAY harder than it looks. This is the first journey map I ever made—next to the LEGO version it was inspired by. This…
Principle & Practices for Journey Maps
Journey maps are rich with insights and potential—but too often, they land with a thud. Initial excitement fades, follow-up actions stall, and the map ends up gathering dust while…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.