Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity,” where Michele Ronsen thinks out loud about the changing world of research: what’s working, what’s breaking, what researchers need to know, and why asking better questions still matters.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Survey
Survey / aka Questionnaire || What is it? A survey contains a set of baseline questions about a particular topic to collect self-reported and self-recorded data from a large number of individuals in a…
Learn the lingo: Target Market / aka Target Audience
Target Market / aka Target Audience || What is it? It is the term for the specific audience (individuals, households, organizations) for whom a product, service or initiative is intended to serve or attract…
Learn the lingo: UX / User Experience
UX / User Experience || What is it? UX (User Experience) is the interaction, attitude and perception that someone has about a product, system, ecosystem (including communication), or…
Learn the lingo: User-Centered Design
UCD/User-centered Design || What is it? User-centered design places the intended user at the center of the design/development process. The practice includes them as…
Why is Jim Kalbach the JTBD guy?
JOIN US!! Jim Kalbach is a JTBD expert and a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently the Chief Evangelist at Mural, the…
Common Pitfalls and Misunderstandings of Product Teams & Researchers
YOU'RE INVITED!! Jobs to Be Done (JTBD) is a useful UXR framework for understanding customer needs, but it’s often misunderstood and misapplied. Join us for a…
How to Make a Journey Map Both Accurate and Actionable
YOU'RE INVITED! Creating a good journey map is WAY harder than it looks. This is the first journey map I ever made—next to the LEGO version it was inspired by. This…
Principle & Practices for Journey Maps
Journey maps are rich with insights and potential—but too often, they land with a thud. Initial excitement fades, follow-up actions stall, and the map ends up gathering dust while…
Learn the lingo: MVP / Minimum Viable Product
MVP / Minimum Viable Product || What is it? The simplest core feature set of any product or service. It’s used in the product development process to represent the initial version of what is…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.