Finding
What is it? Findings are raw learnings/discoveries drawn from what was created, seen and heard from participants during a research study (e.g. artifacts, articulations and observations).
When is it best used? Findings are the raw, objective, outputs of a research study.
What does it entail? Generating and capturing the outputs (i.e. what was created, seen and hard) during the research process to inform the research objectives.
These can be drawn from body language, quotes, tone of voice and facial expression.
They can be physical, functional, rational, cultural and/or emotional
Researchers report on the findings (i.e. the results) that relate to the research goals directly
Findings are captured, analyzed and synthesized in order to inform and inspire insights - always.
Insights result from the interpretation of findings.
Interchangeable term: Result, outcome, learning
Related Terms: Insight, artifact
Use in a sentence: It took the team two weeks to organize and analyze their findings after a month-long field study.
Visual: No, although includes visuals if they are critical to illustrating the outcomes of the study
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ADDITIONAL RESOURCES FROM CURIOSITY TANK