UX Lex
An evolving, interactive glossary of UX research terms.
It's ironic. Those of us who work in UX, user researchers included, aspire to create terrific user experiences. That’s what we do. But what we have done with our own terminology is to create a mess. Eighty UXers from around the globe began to address that problem in September 2019. Here is a sneak peek of that work. More details, and full credits, to come. Sign up here to get weekly terms in your inbox >>
Affinity Map
Affinity Mapping is a method of analyzing the relationship between ideas or data points, in order to help make sense of data. This process is commonly done …
Market Research (MRX)
Market research is the process of gathering information about people/target audience (consumers, customers, users, prospects, etc…
Marketing Research
Marketing Research is defined as the influence, reach, and execution of marketing actions, to learn more about the behaviors, interests, or any other…
Recruiting/Recruitment
Recruitment is the process of identifying and finding research participants who meet a set of predetermined criteria that define the profile of the desired audience to take part in a research study. Recruitment is critical to all types of primary research because recruitment …
Screener / Screening
A questionnaire designed to qualify whether potential research participants are eligible for a study based on the research goals. It is a filtering process based on a set of criteria that define the desired target audience and is a key first step in the recruiting process before they can be included …
UCD / User-Centered Design
User-centred design places the intended user at the center of the design/development process. The practice includes them as frequently as possible within an iterative …
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