Amy Bates, Director of Product, Blurb, Inc.

Our collaboration with Ask Like A Pro through user research studies proved highly valuable. The insights gained both confirmed our existing hypotheses and fostered greater team cohesion, ultimately setting a strong foundation for our future direction. These studies informed key website improvements. We also identified disparities between tools, prompting a clear mission to unify their language and functionality. This research goes beyond short-term fixes, serving as a driving force behind our strategic roadmap to 2025. We plan to delve even deeper into the recommendations following our new operating system implementation. We're grateful to Ask Like A Pro and the exceptional cohort for answering existing questions and igniting new ones, contributing significantly to both our company's trajectory and internal relationships. - Amy Bates, Director of Product, Blurb, Inc.