Robin Reynolds VP of Product, ServiceCore

I hired Michele twice at TrueNorth before bringing her in at ServiceCore and there's a reason I keep coming back. At ServiceCore, she led a major competitive intelligence and right-to-win study across the commercial and residential trash software market. The scope was significant: competitive desk research across six named competitors, moderated interviews with dispatchers and decision-makers across the U.S. and Canada, and a full right-to-win positioning framework. What came back wasn't just findings — it was a clear evidence base for product prioritization, competitive differentiation, and GTM strategy our team and Mainsail could act on. - Robin Reynolds
VP of Product, ServiceCore · Mainsail Partners Portfolio Company