Robin Reynolds VP of Product, ServiceCore
"I hired Michele twice at TrueNorth before bringing her in at ServiceCore and there's a reason I keep coming back. At ServiceCore, she led a major competitive intelligence and right-to-win study across the commercial and
residential trash software market. The scope was significant: competitive desk research across six named competitors, moderated interviews with dispatchers and decision-makers across the U.S. and Canada, and a full right-to-win positioning framework. What came back wasn't just findings — it was a clear evidence base for product prioritization, competitive differentiation, and GTM strategy our team and Mainsail could act on."
- Robin Reynolds, VP of Product, ServiceCore · Mainsail Partners Portfolio Company
I hired Michele twice at TrueNorth before bringing her in at ServiceCore and there's a reason I keep coming back. At ServiceCore, she led a major competitive intelligence and right-to-win study across the commercial and residential trash software market. The scope was significant: competitive desk research across six named competitors, moderated interviews with dispatchers and decision-makers across the U.S. and Canada, and a full right-to-win positioning framework. What came back wasn't just findings — it was a clear evidence base for product prioritization, competitive differentiation, and GTM strategy our team and Mainsail could act on. - Robin Reynolds
VP of Product, ServiceCore · Mainsail Partners Portfolio Company
Amy Bates, Director of Product, Blurb, Inc.
"Our collaboration with Ask Like A Pro through user research studies proved highly valuable. The insights gained both confirmed our existing hypotheses and fostered greater team cohesion, ultimately setting a strong foundation for our future direction. These studies informed key website improvements. We also identified disparities between tools, prompting a clear mission to unify their language and functionality. This research goes beyond short-term fixes, serving as a driving force behind our strategic roadmap to 2025. We plan to delve even deeper into the recommendations following our new operating system implementation. We're grateful to Ask Like A Pro and the exceptional cohort for answering existing questions and igniting new ones, contributing significantly to both our company's trajectory and internal relationships."
- Amy Bates, Director of Product, Blurb, Inc.
Our collaboration with Ask Like A Pro through user research studies proved highly valuable. The insights gained both confirmed our existing hypotheses and fostered greater team cohesion, ultimately setting a strong foundation for our future direction. These studies informed key website improvements. We also identified disparities between tools, prompting a clear mission to unify their language and functionality. This research goes beyond short-term fixes, serving as a driving force behind our strategic roadmap to 2025. We plan to delve even deeper into the recommendations following our new operating system implementation. We're grateful to Ask Like A Pro and the exceptional cohort for answering existing questions and igniting new ones, contributing significantly to both our company's trajectory and internal relationships. - Amy Bates, Director of Product, Blurb, Inc.
Consulting: Ariane Chee, Product at Stripe
“Michele is a passionate researcher who elevates every research project she is a part of. She brings contagious curiosity, structured processes, and a user first mindset to every interaction.
One of Michele’s strengths is that she is self-sufficient while simultaneously a great collaborator. We navigated a net new space together, and Michele proactively dove in and completed thorough competitive research that was foundational for our team. She leveraged this to own the end to end process for our first UXR study. She ensured that we had a clear hypothesis, target user, and research plan and communicated updates early and often. I learned a lot from her level of rigor, and loved watching her excitement and expertise in the project space grow as she ran interviews and published an insightful and actionable report.
Above all Michele is a master of her craft. She is thorough, organized, and an absolute joy to work with! “
- Ariane Chee, Product at Stripe
Michele is a passionate researcher who elevates every research project she is a part of. She brings contagious curiosity, structured processes, and a user first mindset to every interaction.
One of Michele’s strengths is that she is self-sufficient while simultaneously a great collaborator. We navigated a net new space together, and Michele proactively dove in and completed thorough competitive research that was foundational for our team. She leveraged this to own the end to end process for our first UXR study. She ensured that we had a clear hypothesis, target user, and research plan and communicated updates early and often. I learned a lot from her level of rigor, and loved watching her excitement and expertise in the project space grow as she ran interviews and published an insightful and actionable report.
Above all Michele is a master of her craft. She is thorough, organized, and an absolute joy to work with! - Ariane Chee, Product at Stripe
Consulting: Jennifer Palmer, Principal Product,Blue Shield of California
“Michele came highly recommended from a peer within our organization who spoke volumes about her capabilities. Through a short series of conversations, Michele was able to take the head scramble of items that we needed to research and organize the into an actionable plan. Through it all, Michele and team has not disappointed. Michele is a great listener and problem solver which shows throughout her work and her findings/presentations have hit the mark with leadership. She is flexible in how she presents to different audiences and it is proven with how it is resonating with those who see/hear her work. Having a partner in crime to take on market research has been a huge weight off our shoulders. Cannot thank Michele and team enough for looking at our work and coming back with new perspectives!“
- Jennifer Palmer, Principal Product Manager, Blue Shield of California
Michele came highly recommended from a peer within our organization who spoke volumes about her capabilities. Through a short series of conversations, Michele was able to take the head scramble of items that we needed to research and organize the into an actionable plan. Through it all, Michele and team has not disappointed. Michele is a great listener and problem solver which shows throughout her work and her findings/presentations have hit the mark with leadership. She is flexible in how she presents to different audiences and it is proven with how it is resonating with those who see/hear her work. Having a partner in crime to take on market research has been a huge weight off our shoulders. Cannot thank Michele and team enough for looking at our work and coming back with new perspectives!
Linda Chen, Product Manager, Head of Product, Zillow Rental Leases
“Michele has been a great partner, an excellent user researcher, and is all around kind person. I was her client, but always felt like we were on the same team.
We pushed out an innovative and impactful product together that truly changed the lease signing process for landlords and tenants.
She delivered meticulous and organized research. We distilled great insights that provided solid guidance on product direction.“
- Linda Chen, Product Manager, Head of Product, Zillow Rental Leases
“Michele has been a great partner, an excellent user researcher, and is all around kind person. I was her client, but always felt like we were on the same team.
We pushed out an innovative and impactful product together that truly changed the lease signing process for landlords and tenants.
She delivered meticulous and organized research. We distilled great insights that provided solid guidance on product direction.“
- Linda Chen, Product Manager, Head of Product, Zillow Rental Leases