Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Learn the lingo: Marketing Research
Marketing research || What is it? Marketing Research is defined as the influence, reach, and execution of marketing actions, to learn more about the behaviors, interests, or any other…
Learn the lingo: Market Research
Market research || What is it? Market research is the process of gathering information about people/target audience (consumers, customers, users...
Learn the lingo: Likert Scale
Likert Scale || What is it? The Likert Scale is named after its inventor, psychologist Rensis Likert. It was originally a 5 or 7 point survey scale used to measure...
Learn the lingo: Journey mapping
Journey mapping || What is it? A journey map is a visualization of a process someone goes through to accomplish a specific goal. It typically contains actions, emotions, and touch points...
Learn the lingo: Intercept Recruitment
Intercept Recruitment || What is it? Interrupting someone digitally (via pop-up window, chat, banner ad, etc.) or physically (in-person) to answer a few initial screening questions, to assess their potential as a research participant...
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.