Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Principle & Practices for Journey Maps
Journey maps are rich with insights and potential—but too often, they land with a thud. Initial excitement fades, follow-up actions stall, and the map ends up gathering dust while…
Learn the lingo: Quantitative Research
Quantitative Research || What is it? Quantitative Research is always concerned with numerical data. The purpose of quantitative research is to generate research study responses…
Learn the lingo: MVP / Minimum Viable Product
MVP / Minimum Viable Product || What is it? The simplest core feature set of any product or service. It’s used in the product development process to represent the initial version of what is…
5 Questions I Wish More Product Teams Asked About AI
Join Josh LaMar, Joe Natoli, and me to discuss these topics, and more. Details below. 1. Who owns this content?
That beautifully crafted AI-generated summary, who can…
Learn the lingo: Moderator (for Research)
Moderator (for Research) || What is it? A moderator is the person who conducts or facilitates 1:1 interviews, or other type of research sessions (e.g. group discussion). They build rapport…
AI in Design & Research: Navigating Transparency Challenges
YOU'RE INVITED! How transparent should we be about using AI? What is "appropriate use"? How does transparency impact perception and the future of our…
Learn the lingo: Marketing Research
Marketing research || What is it? Marketing Research is defined as the influence, reach, and execution of marketing actions, to learn more about the behaviors, interests, or any other…
Learn the lingo: Market Research
Market research || What is it? Market research is the process of gathering information about people/target audience (consumers, customers, users...
Learn the lingo: Likert Scale
Likert Scale || What is it? The Likert Scale is named after its inventor, psychologist Rensis Likert. It was originally a 5 or 7 point survey scale used to measure...
Learn the lingo: Journey mapping
Journey mapping || What is it? A journey map is a visualization of a process someone goes through to accomplish a specific goal. It typically contains actions, emotions, and touch points...
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.