UX Lex
An evolving, interactive glossary of UX research terms.
It's ironic. Those of us who work in UX, user researchers included, aspire to create terrific user experiences. That’s what we do. But what we have done with our own terminology is to create a mess. Eighty UXers from around the globe began to address that problem in September 2019. Here is a sneak peek of that work. More details, and full credits, to come. Sign up here to get weekly terms in your inbox >>
Market Research (MRX)
Market research is the process of gathering information about people/target audience (consumers, customers, users, prospects, etc…
Marketing Research
Marketing Research is defined as the influence, reach, and execution of marketing actions, to learn more about the behaviors, interests, or any other…
Mental Model
Each person has their own mental model that represents the way they think, feel and/or behave in regards to everything. They are based on beliefs…
Moderator (for Research)
A moderator is the person who conducts or facilitates 1:1 interviews, or other type of research sessions (e.g. group discussion). They build rapport, apply strategies …
MVP / Minimum Viable Product
The simplest core feature set of any product or service. It’s used in the product development process to represent the initial version of what is being created, to enable testing …
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